Job candidates know that they need to have a solid online presence and use it well, but what about the employer and the company’s presence on the web? Bear in mind that the Internet face you present to candidates can attract or keep away the candidates you hope to bring in. Read on to learn some tips about how to create a strong online presence to excite quality candidates about working for you.
- Keep social media current. If you have a Twitter feed/Facebook presence but never update it, you’ll look as though you either don’t know how to use technology or don’t register its importance in the business world. That’s also a prime way to communicate with potential employees, to promote your business and all that you do. A quiet social media presence can also indicate that the company has not done anything notable — not a reputation you want to create. And considering that Facebook users number in the billions and Twitter had 255 million users as of April 2014, that’s quite a wide audience to have access to.
- Create an inviting website. Similarly to social media, keep your website current with news of company happenings and latest innovations/changes. Look at your Careers page (and make sure you have one) — would it pull in a top candidate? Does it simply list open positions, or does it also tell about company culture and the benefits of working there? The Careers page is essentially an advertisement for your company, so make it one that good candidates will want to explore further.
- Maintain a company blog. Want to give candidates an inside look into company culture? Create a blog and, again, update it regularly. Use that Twitter or Facebook feed to link blog posts of note so they can easily access them…and maybe look around the website as well. This is the place to write not just about newsworthy pieces but also the latest Corporate Challenge Run the office participated in or a study conducted within your field. You need to make sure you’re demonstrating an engaged company that candidates will want to become a part of. The blog also allows people to see who the employees are beyond simple job descriptions; it lets the candidate see them as people…and lets them know they’ll be viewed that way as well.
If you want to bring in the best candidates, you have to present the best possible face to them. Using your online presence helps them see who you are as a company — and why they should want to become a part of it. For more strategies to attract great candidates, reach out to the experienced recruiting team at Creative Staffing today!